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Wednesday, July 22, 2009

Want to create an email newsletter? Here's a great place to begin...

So, you think you want to create an email newsletter. Great! (Deciding is the easy party.)

Now, you need to get organized. Whoopee! Let's start with a few basic questions.

1. Do you have a list of contacts with their email addresses? If so, do you love your list? If not, who does love it?*

2. Do these contacts want to receive news, tips, ideas, musings, instructions, advice, promotions, publicity and the like from you about 6 to 12 times per year or more?

3. Do you have a content plan? By that we mean, do you have a set of story ideas? Are they compelling? Do they call readers to take some action?

4. Who is going to write your newsletter and keep the ideas fresh? No body likes a boring newsletter.

5. Do you have a Website? If so, can visitors "subscribe" to your newsletter there?

With that out of the way, here's what we can do:

1. We help you learn what we mean when we ask if you "love your list." Loving your list is the sine qua non of developing and managing a powerful email newsletter. Yes, content is critically important, but so is mastering the physics of sending out your news.

2.We help you build your newsletter - providing you with template editorial calendars to keep your communication interesting, lively, topical, useful - and above else, pithy.

3.We help you decide upon the optimal time and date to send the newsletter to your list.

4.We tell you how many people opened your newsletter, read it, forwarded it to a friend or clicked through to your Website. We can tell you some other cool things too.

5.We give you a piece of code that you can add to your Website so visitors can easily subscribe to your newsletter. (Don’t worry, we know how to put it on your Website.)

Here's what we charge.

A one time set up fee: $150.

Plus

$50 per month on an annual contract. $75 per month on a quarterly contract.
........................................................................
We accept checks and Visa and Mastercard through PayPal.
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Don't have a Website, we'll help you set up a host-free Weblog/Website for less than a few hundred bucks give or take.

Don't want to write your own newsletter? We can do a "three-story" site for $399 per edition. (1,000 word maximum; 50 cents a word after that).

Advantages of an email newsletter:
- Cost (no printing costs!)
- Links (you can link content to your Website)
- Organization via a sophisticated Customer Resource Management (CRM) technology
- Eco-Friendly. No waste.
- Flexibility of design
- Trackability. Reports of usage "on demand"
- Subscribe function on your site.

Disadvantages:
- You generally can't add attachments like Word documents, PDF's and the like.
- Not particularly personal, though one can personalize these newsletters through the CRM.
- Some design limitations, though the technology has gotten more flexible.
- Spam Filters and Firewalls can prevent your news from getting through occasionally.

Contact: thinkfast4@aol.com

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Sunday, March 8, 2009

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Nathaniel Clevenger Bio

Nathaniel “Than” Clevenger, Principal/CEO
503.449.1029 (USA), email:than@why3.com, Skype: nathaniel.clevenger

Than Clevenger is a twenty-year veteran marketing and communications strategist with significant experience in developing communications and marketing programs in the construction, commercial finance and real estate development industries. Than has held senior positions for two of the largest marketing and communications agencies in the world, Hill and Knowlton Public Affairs Worldwide Company and Fleishman Hillard. He has created, developed and launched award-winning consumer and B2B brands in global markets and has expertise in promoting construction technologies, residential and commercial development projects, and consumer goods and services.

He has served as an outsource Chief Marketing Officer (CMO)and/or strategic marketing advisor to commercial and residential real estate projects throughout the U.S. and Canada One of his projects, a $250 million commercial development, was named as one of the top ten projects in the nation in 2005. The project was constructed by one of the oldest design/build contractors in North America. He is currently serving as CMO for what will be one of the first LEED-ND communities in the world. He is also serving as the consulting CMO to the fastest concrete batch plant productions system company in the world based in Nova Scotia, Canada. During the mid-90's Than co-founded what became one of the largest real estate finance companies in the Mid-Atlantic U.S.

Relevant recent clients include Opus Development (Minneapolis), Swinteron Builders (San Francisco), Vidabode Group (Amherst, Nova Scotia), Thimble Creek Development Corporation (Oregon City, Oregon) and Housing Northwest, an affordable housing non-profit with $200 million under management.

Than formed 3 after leaving Fleishman Hillard—currently the largest public relations firm in the world—as a vice president and co-chair of one of Fleishman’s global vertical marketing teams. Prior to joining Fleishman Hillard, A seasoned manager and leader, Than served in senior staff positions with The Democratic National Committee (52nd Presidential Inaugural Committee), The Canzeri Company (the Rockefeller Family's public relations and public affairs firm) and Hill and Knowlton Public Affairs Worldwide Company (currently the second largest public relations and public affairs firm in the world) in both the D.C. and New York offices. In his early 20’s, he worked for the legendary public relations strategist, Frank Mankiewicz; former Nancy Reagan press secretary, Elaine Crispin; and Reagan advance man, Joe Canzeri. He also worked with and for Marilyn Funderburk, a former White House deputy social secretary.

Current and former clients include CEO's and senior executives in large, privately-held corporations, Fortune 500 and multinational corporations, foreign heads of state, trade association directors and senior executives at large non-profit foundations. Organizations, companies and leaders with whom Than has worked include: Sir Robert Maxwell, The Honorable Clark Clifford, Jerry Tarkanian, The White House Chief of Protocol, the last Miss U.S.S.R., the Emir and Royal Family of Kuwait, the former heads of state of Morocco, Finland, Brazil, The Republic of Turkey, North Yemen and the current head of state of Angola; as well as the CEO's of Gulfstream Aerospace, NBC, Lockheed Martin, The American Red Cross, The American Task Force for Bosnia, UNICEF, The United States Olympic Committee, Reading is Fundamental, the Recording Industry Association of America, Deloitte and Touche, Enterprise Ireland (the seed capital investment agency of the Republic of Ireland), Preston Gates and Ellis, Swinerton Builders and responDesign (an interactive video game publisher) to name a few.

He has written speeches and or correspondence for a variety of leaders including former President Bill Clinton; former President George H.W. Bush; IMF Chairman, Michel Camdessus; comedian, Bill Cosby; former District of Columbia Mayor's, Sharon Pratt Kelley and Marion Barry Jr.; various U.S. Olympians and U.S. Olympic officials, including gold medal skater, Bonnie Blair and gold medal boxer, Riddick Bowe as well as sports commentators Bob Costas and Greg Gumbel. He also served as protocol and event manager for the opening ceremonies of the Korean War Veteran's Memorial in Washington, D.C., and as a spokesperson for one of Washington, D.C.'s mayoral inauguration events.

Than is an advisor to several Northwest-based non-profits and was recently listed in Strathmore's Who's Who in American Business, 2004 Edition, He is a member of the Multnomah Athletic Club in Portland, Oregon, and is a native of the Hampton Roads area of southeastern Virginia (formerly and historically known as Tidewater) Given the time, Than enjoys competitive sailing, painting, and military history. He is a graduate of George Mason University in Fairfax, Virginia, and currently resides in Portland, Oregon with his wife, Sydney, a Portland native and writer, and their three children, Jack, Steele Elizabeth and Gus Henry.

For more information on Than, please visit his personal website at www.why3.com.